This Privacy Policy explains how AMAX Distribution LLC ("AMAX," "we," "our," or "us") collects, uses, stores, and discloses information when you visit our website at www.amaxdistribution.com or engage with us in connection with our distribution and retail services. By using our website or engaging with our services, you agree to the practices described in this policy.

1. Who We Are

AMAX Distribution is a U.S.-registered company providing CPG distribution, retail access, and supply chain services to brands and retail partners across the United States and internationally. Our registered place of business is in the United States.

2. Information We Collect

We collect the following categories of information:

2.1 Information You Provide Directly

• Contact information: name, email address, phone number, job title, and company name when you fill out our contact or partnership inquiry form.
• Business information: product details, brand information, distribution goals, and commercial terms shared in the course of exploring or executing a business relationship with us.
• Communications: messages and correspondence you send us via email, the contact form, or other channels.

2.2 Information Collected Automatically

• Usage data: pages visited, time spent on the site, referring URLs, and navigation paths.
• Device and technical data: browser type, operating system, IP address, and device identifiers.
• Cookies: our website uses strictly necessary cookies required for basic site functionality. We do not currently use analytics, advertising, or tracking cookies. See Section 7 for more details.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, partnership requests, and business questions.
• To evaluate potential business relationships with brands and retail partners.
• To fulfill contractual obligations to clients and partners we work with.
• To improve and maintain our website and service quality.
• To send relevant business communications, updates, or service-related notifications — but only where you have consented or where we have a legitimate business interest to do so.
• To comply with applicable legal obligations.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Legal Basis for Processing (EU/EEA Visitors)

If you are located in the European Union or European Economic Area, we process your personal data under the following legal bases under the General Data Protection Regulation (GDPR):

• Contractual necessity: when processing is required to fulfill or prepare a contract with you or your organization.
• Legitimate interests: for business communications, service improvement, and fraud prevention, where these interests are not overridden by your rights.
• Consent: where we ask for your explicit consent, such as for optional marketing communications. You may withdraw consent at any time.
• Legal obligation: when required by applicable law.

5. How We Share Your Information

We may share information with:

• Service providers and vendors who support our operations (e.g., website hosting, CRM platforms, email providers), subject to appropriate data processing agreements.
• Professional advisors, including lawyers, accountants, and auditors, under obligations of confidentiality.
• Regulatory authorities or law enforcement agencies, when required by law or legal process.
• Business successors, in the event of a merger, acquisition, or sale of assets, with appropriate notice to affected parties.

We do not share your personal data with third parties for advertising or marketing purposes.

6. International Data Transfers

AMAX is based in the United States. If you are accessing our website or services from outside the U.S. — including from the European Union — please be aware that your data may be transferred to and processed in the United States, which may not provide the same level of data protection as your home jurisdiction. Where required, we implement appropriate safeguards for international transfers, such as Standard Contractual Clauses approved by the European Commission.

7. Cookies

Our website uses only strictly necessary cookies. These are small data files placed on your device that are essential for the website to function correctly. We do not currently use analytics cookies, advertising cookies, or any third-party tracking technologies.

Strictly necessary cookies may include session management cookies set by our website platform (Webflow) to ensure the site operates as intended. These cookies do not collect personal information and do not require your consent under applicable privacy laws, including the GDPR.

You can control or delete cookies through your browser settings. Please note that disabling strictly necessary cookies may affect the functionality of the website.

If we introduce any new cookies or tracking technologies in the future, this policy will be updated accordingly and, where required by law, we will obtain your consent before placing such cookies.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymize it.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: the right to request a copy of the personal data we hold about you.
• Correction: the right to request correction of inaccurate or incomplete data.
• Deletion: the right to request that we delete your personal data, subject to applicable legal exceptions.
• Objection: the right to object to processing based on legitimate interests.
• Portability: the right to receive your data in a structured, machine-readable format.
• Restriction: the right to request that we limit how we use your data.
• Withdraw consent: where processing is based on consent, the right to withdraw it at any time.

To exercise any of these rights, please contact us at info@amaxdistribution.com. We will respond to your request within the timeframe required by applicable law (generally 30 days for GDPR requests).

If you are located in the EU and believe your rights have not been respected, you have the right to lodge a complaint with your local data protection authority.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies independently.

12. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us and we will take appropriate steps to delete it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically.